Invasion: From Concentration to Disorder


 “Invasion: From Concentration to Disorder” is an experimental typeface and graphic work about how smartphones affect our reading concentration. My initial inspiration stemmed from my observation of the degree of dependence reliance on mobile phones among residents in two regions with different cultures. I discovered a notable correlation between this reliance and urban development in these areas. Moreover, smartphones are changing the way we think and read. Through graphic design, I aim to illustrate the disruption caused by mobile phones and other electronic devices on people’s reading process - from concentration to disorder - and to arouse critical thinking and reflection on the impact of the digital age on the classic era of paper media.

I used this typeface design for the “POST” exhibition and made a dynamic visualization of the type.

The exhibition link: https://gsaexhibitions.wordpress.com/2023/06/21/post/

Digital print
2023


Invasion: From Concentration to Disorder


The exhibition “POST” selects works from this year’s recent GSA degree shows, choosing themes that travel across all the courses. The title ‘post’ reflects on this time post-degree performances and plays on phrases such as ‘past the finishing post’ and ‘post-pandemic.’ I got the commission to design a visual identity for this exhibition. The work revolves around the themes and the exhibition environment.


The scattered effect of “POST” reflects the past of the pandemic and the diversity of themes in graduates’ works. The combination of “POST” and the works made a new visual effect. In addition, depending on the application in different scenarios, the arrangement of the fonts is slightly different. 
The final result includes the promotion posters, webpage pictures, and Instagram post pictures.




 The exhibition link: https://gsaexhibitions.wordpress.com/2023/06/21/post/

Digital print
2023

Business Card Design



My business card design: The Sparking Sun

Design is full of enthusiastic like a sun; it’s irregular and incisive.
Design is about keep asking questions and find answer.


Digital Print
2023




Critical Refective Journal Book


This book is my third stage stady refective writing at the Glashow School if Art, including the design research, self assessmet, references analysis, and summary of my life and study at GSA.



Digital print
2023


Hello, Longhua!


A city or a district is not just a geographic location. It is filled with culture, habits, attitudes, and ways of living. Longhua is an energetic district with a fusion of minority cultures, an excellent ecological environment, and a potential science and technology industry.

As one of the core districts in Shenzhen, Longhua needs a visual system to organize and simplify communication with the citizens and promote this district to the nation and the whole world. It also needs to represent Shenzhen, an open city in China. We aim to highlight its advantages by creating a new visual identity and letting people know about Longhua.






City Visual Identity
2021

©Shawna Li